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Integrated Software Development - , ISDI

This interview was conducted in Value-Stock's live chat room with the CEO of ISDI on April 21/2003

[16:06] **TJ^** welcome mr CEO
[16:06] **ISDI-CEO** hello
[16:06] **TJ** are we ready to start?

[16:07] **TJ** 1st Question [16:07] **TJ** 1- Kindly give us a brief mission statement A) State of incorporation B) Location of Main Office?

[16:07] **ISDI-CEO** Our mission statement, in a nutshell, is to be a leading provider of enterprise software that enables small and medium enterprises (SME) to optimize functions such as workforce management, contact center operations and asset management. Our easy-to-employ solution includes many Customer Resource Management (CRM) functions with the focus on the need for greater internal efficiency and cost control while maintaining customer service quality
[16:07] **ISDI-CEO** ISD is incorporated in Nevada and our head office is in Israel.

[16:08] **TJ** thank you,,,,,,next question

[16:08] **TJ** 2-Kindly list all Management and Directors of company, include a brief biography of each?

[16:08] **ISDI-CEO** Myself, Moti Maram, CEO of ISD since it's founding in 2000, have strong corporate experience in leading IT companies. I also have valuable expertise in CRM technology, business development, and bringing new products to market.

[16:09] **ISDI-CEO** >> Avner Tal, VP Sales & Marketing since it's founding, has vast knowledge of the CRM software industry. Avner has extensive first-hand experience in working with major distributors and sales channels in the IT industry

[16:09] **ISDI-CEO** Ofir Albin, CTO of the company since it's founding, brings extensive experience in system architecture design and development, in particular, with off-the-shelf software. Ofir also has experience in the field of communications from his military service in the Israeli army.

[16:09] **ISDI-CEO** Ziv Nuriel, Head of R&D, has broad experience in system engineering, analysis, and design architecture. Ziv has worked on CRM design, development, and implementation for major projects in the chemical and energy industries.

[16:09] **TJ** thank you - next question

[16:10] TJ 2-Share Structure- What is the float /authorized # of outstanding shares / percentage owned by management/insiders and key investors?

[16:10] **ISDI-CEO** Number of outstanding shares? >> Approximately 11.4 million
[16:10] **ISDI-CEO** Number Authorized? >> 200 million
[16:10] **ISDI-CEO** Number of shares in trading float? Approximately 11 million

[16:10] **TJ** thank you - next question

[16:11] **TJ** 4-Financing-Kindly describe if any financing is needed at present? A) Any CD’s presently in effect? B) If any, describe, timetable?

[16:12] **ISDI-CEO** There are currently no plans for splits, dividends or spin-offs.

[16:12] **TJ** Thank you - next question

[16:12] **TJ** 6-Acquisitions-Any acquisitions presently underway or planned for in near future?

[16:12] **ISDI-CEO** No plans at present.

[16:12] TJ thank you - next question

[16:13] **TJ** 7-Current Products-Kindly give us a brief description of present products? A)Their contribution to revenues / expenses/ B)Expansion plan / nationally / international?

[16:13] **ISDI-CEO** BENEFIT is built around two core modules, Service and Marketing.
[16:13] **ISDI-CEO** Our Service Module enables optimum internal efficiency through case management and tracking capabilities. These immediately show the status of a particular customer or equipment by tracking each contact point such as date, time, status etc. and match the necessary staff resources to complete the activity.
[16:14] **ISDI-CEO** Our Marketing Module enables effective marketing management and communication. This includes tracking of incoming leads right through the sales cycle, including follow up calls, to-do items, and the allocation of staff to sales and marketing activities. In addition there is a supporting Reporting module.
[16:14] **ISDI-CEO** Each module can be used as a standalone product or as part of an integrated solution with other database and accounting applications. The result is a very advanced and cost effective management tool that is currently used by over 180 SMEs across a wide range of functions and industries.
[16:14] **ISDI-CEO** Regarding your question on expansion, we are committed to expanding our business by entering new international markets, particularly Europe and the USA.
[16:14] **ISDI-CEO** Our main expense categories are salaries for our system developers and customer support services, and marketing expenses.

[16:14] **TJ** thank you, next question

[16:15] **TJ** 8-Revenue Stream-Briefly describe all revenue generating streams?

[16:15] **ISDI-CEO** Our revenue is from the sale of our software as well as from annual maintenance fees our customers pay for ongoing support and software upgrades.

[16:15] **TJ** thank you, next question

[16:16] **TJ** 9-Profitability-Is the company presently profitable? If NO, when ?

[16:16] **ISDI-CEO** We are proud of the fact that we are profitable. We are also cash flow positive and have not had the need for any external borrowing. This means that our balance sheet is strong and clean of any long-term debt. We are a growth company and we’re optimistic about continuing to add shareholder value through greater profitability and a strong, positive cash flow.
[16:16] **TJ** very nice, thank you

[16:16] **TJ** next question

[16:17] **TJ** 10-Competition-Is their any present competition? If YES, describe the difference between any?

[16:17] **ISDI-CEO** The enterprise software market is competitive. However, current offerings aimed at the SME market tend to focus on CRM functionality. While BENEFIT offers many CRM functions, the focus is on an out-of-the-box, very cost effective solution for increased internal efficiency and cost control as well as maintaining strong customer service quality.

[16:18] **TJ** thank you, next question

[16:18] **TJ** 11-Kindly give us a few reasons why new investors should invest in your company? For both short and or long term?

[16:18] **ISDI-CEO** We plan to focus on aggressively pursuing the great business and growth opportunities that exist in our market space. We are well aware of the importance of investor relations and so we’re going to communicate our successes more regularly with the investment community.
[16:18] **ISDI-CEO** We think that our stock is grossly oversold and that it’s currently greatly under priced. We think that it’s a good stock for investors, both in the short term and long term.

[16:19] **TJ** thank you, next question

[16:19] **TJ** 12-Briefly describe the company’s strong and weak points?

[16:19] **ISDI-CEO** Our strength is that we have developed advanced enterprise resource software for the growing SME market that is easy to deploy and provides a quick and real ROI. Experience shows that SMEs are looking to learn from the experience of large enterprises and seek fast, low cost solutions, which still offer high-level functionality. Our software solution, BENEFIT, ideally meets these needs.
[16:20] **ISDI-CEO** Although our product is very good, I would say our main weakness is that we don’t yet have the name recognition to become a global player in the enterprise software market. However, I’m confident that we can achieve this by very focused marketing efforts in our target markets as well as by partnering with existing key players.

[16:20] **TJ** thank you, next question

[16:20] **TJ** 13-Does your company have a website? If YES, kindly provide the link?

[16:20] **ISDI-CEO** http://www.isdsoft.com

[16:21] **TJ** Last Question -

[16:21] **TJ** 14-Anything else you would like potential investors to know about your company before we conclude this interview?

[16:21] **ISDI-CEO** We believe that the Company has enormous potential. We have achieved a lot and still have tremendous opportunities for further growth. We are currently profitable and cash flow positive with a very strong client base to build on.

[16:22] **TJ** Thank you Sir, and Best of Luck

[16:22] **ISDI-CEO** thank you very much

[16:22] **TJ** this concludes the interview

[16:22] **TJ** your most welcome

[16:23] **ISDI-CEO** we appriciate your interest in our company

[16:23] *** ISDI-CEO has quit IRC (Leaving)